【加藤綾子さん連載】チャレンジの秘訣は「3歩先より半歩先」
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>> この記事の先頭に戻る
「10人中8人に反対されたらその企画は大成功する可能性がある」
(宮河さん)
加藤 半歩先と言葉で言うのは簡単ですけど、難しいですよね。
宮河 商品が発売される2年後の半歩先だから、確かに難しい。最後は「勘」ですよ(笑)。
加藤 この連載にご登場いただく方々はロジカルなタイプが多いので、「勘」と言い切る宮河さんはとても新鮮です(笑)。
宮河 少し話は逸れるんだけど、昨年プロバスケットボールリーグB.LEAGUEの「島根スサノオマジック」というチームの経営権を獲得して、試合を見に行ったらめちゃくちゃ面白くてね。僕はもう25年くらい映像や音楽の世界でシナリオや演出があることが当たり前の場所で生きてきたわけだけど、「勘」と似たようなことで、予定調和が全てじゃないんだなと。ちなみに僕は生のライブが好きなんだけど、会社もライブみたいなもので日々いろんなことが起こるじゃない? そういう意味で「問題が起こりました」って聞くとちょっとワクワクしたりする。
加藤 よっしゃー、みたいな?
宮河 問題を解決することは僕にはそれこそゲームみたいなところもあって、燃えてくるんです。
加藤 社員からするとものすごく頼もしい経営者だと思います。
宮河 若い頃にご一緒する機会があった石ノ森章太郎さんに言われた言葉で「新しい企画を出したとき、10人中8人から否定されたら、大ヒットするか大失敗するかどっちか。逆に8人から肯定されたら、才能がなくなったと思ったほうがいい」と。本当にその通りで反対されると燃えるっていうのは、その企画がめちゃくちゃ当たる可能性があるからです。
(後編はこちら)
新型BMW2シリーズグラン クーペが「パックマン」とコラボレーション
ビー・エム・ダブリューより販売される新型BMW 2シリーズ グラン クーペのマーケティングコミュニケーションとして、世界的人気のビデオゲーム「PACMAN」とコラボレーションを実施。世界中の人々が知るポップアイコンであるパックマンにとって、2020年は生誕40周年という記念すべき年でもあり、さまざまな記念イベントを予定している。
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