イタリアとライブ中継で相談できる「ブリオーニのバーチャルオーダー」開催!

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友だち追加
イタリアのマスターテーラーとライブ中継でオーダーできる「ブリオーニのバーチャルオーダー」開催!

新しい生活様式も一応の定着を見せ、街にも人が戻りつつある昨今。セレクトショップや百貨店、ブランドのブティックもにぎわいを見せるようになってきたが、まだまだ解決しなければならない課題も残っている。

そのひとつが、海外ブランドの本国担当者が来日してのトランクショーが開催できないことだ。それを補うため、オンラインを活用したバーチャル・トランクショーを試みるブランドも増えているが、あのブリオーニでも「バーチャル グランド ツアー」と銘打った新しい形のオーダーイベントを目下開催中だ。

以前には考えもしなかったバーチャルオーダー。果たしてどのように実現されるのだろうか? その全容をいち早くレポートすべく、MEN’S EX ONLINEでもお馴染みのモデル、Mr.Davidが実際にオーダーを体験してみた。

店内の大きなモニター
店内の大きなモニターが、イタリアと中継で繋がり、リモートでアドバイスを受けながらオーダーすることが出来る。

ブリオーニ銀座店で現在開催中の「バーチャル グランド ツアー」は、通常イタリアからマスターテーラーを招聘して行うビスポークトランクショーの代わりに考案されたイベント。銀座店のオーダーサロンとイタリアのペンネにあるアトリエをオンラインで繋ぎ、マスターテーラーのアンジェロ・ペトルッチ氏によるリアルタイムのコンサルテーションを受けられる。

基本的には通常のビスポークと同じプロセスを踏んでいくが、オンラインでそれを行うために様々な工夫が凝らしてあるのが特徴だ。以下、順を追ってご紹介しよう。

今日は何する?何着る?

365DAYS今日のVゾーン

2020

Dec. VOL.317

12

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