星野リゾート・星野代表が案内する【アルツ磐梯】の「スキーヤーファースト」宣言!

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星野リゾート アルツ磐梯の山頂から、「ファーストライド」を楽しむ星野代表。

暖冬による雪不足で年末年始は一時クローズするスキー場も多かった2020スノーシーズン。

そして2月も終わりに近づき、3月も近づくと再び気温上昇の予感。結局、今シーズンはあまり雪山を堪能できなそう……と懸念しているスキーヤー&スノーボーダーの方に、絶好にオススメなエリアがある。

それが福島県の磐梯山の麓、猪苗代湖を見下ろす絶好ロケーションに立つマウンテンリゾート「星野リゾート 磐梯山温泉ホテル」だ。この周辺には、同リゾートが運営する「猫魔スキー場」と「アルツ磐梯」の2つのスキー場があり、これらとセットで「スキーヤーファーストホテル」を宣言。こうしたスキーヤーにとってかなり嬉しい取り組みが推進される背景には、〝年間60日間スキーを楽しむ!“と宣言する星野リゾート・星野佳路代表のスキー愛があった。そこで自らが発足した「星野グルメスキー倶楽部」活動のため磐梯山を訪れていた星野代表に、理想のスキーリゾート作りへの思いを伺った。

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2020

Jun. & Jul. VOL.312

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