「クルマ社会の未来」が体感できるアウディ ハウス オブ プログレス 東京ってどんなところ?

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展示されているコンセプトカーQ4 Sportback e-tron concept

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4月から展示されるe-tron GT

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e-tron Sportbackを試乗

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試乗では高速道路を走行することも可能

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[左]アウディ ジャパン マーケティング担当の中原英貴さん。[右]MEN’S EX編集部クルマ担当の田上雅人

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本に手をかざすと映像が流れだす

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アウディのロゴについての歴史

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プロジェクションマッピングを使った説明

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e-tronの構造、デザイン上の特徴を解説してくれる

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こちらの模型はドイツから運んできた

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アウディが目指すビジョン

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指先を感知して赤いポインターが出現。キーワードを指し示すと説明映像が流れる

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GTのコンセプトカーの写真も展示

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未来の自分に向けたメッセージを送信可能

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打ち込んだメッセージが表示される

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今回ご案内くださったアウディ ジャパンの中原さんは2008年にアウディ ジャパン入社。ブランドエクスペリエンスの担当として、今回、「Audi House of Progress Tokyo」の立ち上げ、責任者を務める

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未来についてゆっくりくつろぎながら考えることができる2階のラウンジ

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外に展示されるe-tron Sportback

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e-tron SportbackはSUVに流麗なクーペのフォルムを融合

" } [19]=> array(2) { ["entry_gallery_image"]=> array(24) { ["ID"]=> int(1190015) ["id"]=> int(1190015) ["title"]=> string(23) "carbike_210225_127A8443" ["filename"]=> string(27) "carbike_210225_127A8443.jpg" ["filesize"]=> int(70027) ["url"]=> string(80) "https://www.mens-ex.jp/wp/wp-content/uploads/2021/02/carbike_210225_127A8443.jpg" ["link"]=> string(63) "https://www.mens-ex.jp/archives/1189952/carbike_210225_127a8443" ["alt"]=> string(0) "" ["author"]=> string(2) "29" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(23) "carbike_210225_127a8443" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(1189952) ["date"]=> string(19) "2021-02-26 03:01:59" ["modified"]=> string(19) "2021-02-26 03:01:59" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(62) "https://www.mens-ex.jp/wp/wp-includes/images/media/default.png" ["width"]=> int(750) ["height"]=> int(500) ["sizes"]=> array(12) { ["thumbnail"]=> string(88) "https://www.mens-ex.jp/wp/wp-content/uploads/2021/02/carbike_210225_127A8443-150x150.jpg" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(88) "https://www.mens-ex.jp/wp/wp-content/uploads/2021/02/carbike_210225_127A8443-300x200.jpg" ["medium-width"]=> int(300) ["medium-height"]=> int(200) ["medium_large"]=> string(80) "https://www.mens-ex.jp/wp/wp-content/uploads/2021/02/carbike_210225_127A8443.jpg" ["medium_large-width"]=> int(750) ["medium_large-height"]=> int(500) ["large"]=> string(80) "https://www.mens-ex.jp/wp/wp-content/uploads/2021/02/carbike_210225_127A8443.jpg" ["large-width"]=> int(750) ["large-height"]=> int(500) } } ["entry_gallery_description"]=> string(92) "

カメラ映像で後方を確認できるバーチャルエクステリアミラー

" } [20]=> array(2) { ["entry_gallery_image"]=> array(24) { ["ID"]=> int(1190016) ["id"]=> int(1190016) ["title"]=> string(23) "carbike_210225_127A8445" ["filename"]=> string(27) "carbike_210225_127A8445.jpg" ["filesize"]=> int(76728) ["url"]=> string(80) "https://www.mens-ex.jp/wp/wp-content/uploads/2021/02/carbike_210225_127A8445.jpg" ["link"]=> string(63) "https://www.mens-ex.jp/archives/1189952/carbike_210225_127a8445" ["alt"]=> string(0) "" ["author"]=> string(2) "29" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(23) "carbike_210225_127a8445" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(1189952) ["date"]=> string(19) "2021-02-26 03:02:12" ["modified"]=> string(19) "2021-02-26 03:02:12" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(62) "https://www.mens-ex.jp/wp/wp-includes/images/media/default.png" ["width"]=> int(750) ["height"]=> int(500) ["sizes"]=> array(12) { ["thumbnail"]=> string(88) "https://www.mens-ex.jp/wp/wp-content/uploads/2021/02/carbike_210225_127A8445-150x150.jpg" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(88) "https://www.mens-ex.jp/wp/wp-content/uploads/2021/02/carbike_210225_127A8445-300x200.jpg" ["medium-width"]=> int(300) ["medium-height"]=> int(200) ["medium_large"]=> string(80) "https://www.mens-ex.jp/wp/wp-content/uploads/2021/02/carbike_210225_127A8445.jpg" ["medium_large-width"]=> int(750) ["medium_large-height"]=> int(500) ["large"]=> string(80) "https://www.mens-ex.jp/wp/wp-content/uploads/2021/02/carbike_210225_127A8445.jpg" ["large-width"]=> int(750) ["large-height"]=> int(500) } } ["entry_gallery_description"]=> string(95) "

バーチャルエクステリアミラーと通常のサイドミラーと選択可能

" } }
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2021年1月に東京の青山に期間限定でオープンした「Audi House of Progress Tokyo」。先進技術と未来へのメッセージが込められた、アウディ世界初のコンセプトショップを本誌クルマ担当の田上が訪れた。

田上アウディがどのような未来を描いているのか、今日はそれを知ることができるということで楽しみにして来ました!


中原ありがとうございます。ここではアウディが目指す新しいビジョンを表現しています。


田上展示されているコンセプトカー(Q4 Sportback e-tron concept)がその象徴ですね。


中原はい、最新の電気自動車e-tron Sportbackやディーラーでは普段試乗できないRSシリーズに試乗できるのもここの特徴です。


田上e-tron、私も今回試乗しましたが、エンジンをかけても非常に静かなのに驚きます。そしてスーッと動き出す。


中原みなさん、車内での静寂性には驚かれますね。まるでリビングにいるようだと。そして、EVながら、レーシーな部分、走りのパフォーマンスの部分も感じていただけると思います。


田上確かに。電気自動車ではあるものの、モータースポーツに端を発し、四輪駆動など“走り”を追求してきたメーカーならではのつくりだと感じます。コーナリングもスムーズですし、しっかり地面を走っている感覚があります。


中原ありがとうございます。さらに、先日、世界同時でお披露目された、Audi e-tron GT quattroもぜひ、ご期待ください! こちらは試乗いただけませんが、4月上旬から展示予定です。


田上楽しみですね! ちなみに、試乗車にはスタッフが同乗しないということで、妙に気を使わなくて済むのもありがたかったです(笑)。


中原ここはあくまでコンセプトショップですからね。クルマを売るわけではありません。また、あらかじめルートは設定させていただいていますが、高速道路にも乗っていただけますので、思う存分、その走りを体感していただけると思います。


<p>展示されているコンセプトカーQ4 Sportback e-tron concept</p>

展示されているコンセプトカーQ4 Sportback e-tron concept

<p>4月から展示されるe-tron GT</p>

4月から展示されるe-tron GT

<p>e-tron Sportbackを試乗</p>

e-tron Sportbackを試乗

<p>試乗では高速道路を走行することも可能</p>

試乗では高速道路を走行することも可能

<p>展示されているコンセプトカーQ4 Sportback e-tron concept</p>

展示されているコンセプトカーQ4 Sportback e-tron concept

<p>4月から展示されるe-tron GT</p>

4月から展示されるe-tron GT

<p>e-tron Sportbackを試乗</p>

e-tron Sportbackを試乗

<p>試乗では高速道路を走行することも可能</p>

試乗では高速道路を走行することも可能

<p>[左]アウディ ジャパン マーケティング担当の中原英貴さん。[右]MEN’S EX編集部クルマ担当の田上雅人</p>

[左]アウディ ジャパン マーケティング担当の中原英貴さん。[右]MEN’S EX編集部クルマ担当の田上雅人

<p>本に手をかざすと映像が流れだす</p>

本に手をかざすと映像が流れだす

<p>アウディのロゴについての歴史</p>

アウディのロゴについての歴史

<p>プロジェクションマッピングを使った説明</p>

プロジェクションマッピングを使った説明

<p>e-tronの構造、デザイン上の特徴を解説してくれる</p>

e-tronの構造、デザイン上の特徴を解説してくれる

<p>こちらの模型はドイツから運んできた</p>

こちらの模型はドイツから運んできた

<p>アウディが目指すビジョン</p>

アウディが目指すビジョン

<p>指先を感知して赤いポインターが出現。キーワードを指し示すと説明映像が流れる</p>

指先を感知して赤いポインターが出現。キーワードを指し示すと説明映像が流れる

<p>GTのコンセプトカーの写真も展示</p>

GTのコンセプトカーの写真も展示

<p>未来の自分に向けたメッセージを送信可能</p>

未来の自分に向けたメッセージを送信可能

<p>打ち込んだメッセージが表示される</p>

打ち込んだメッセージが表示される

<p>今回ご案内くださったアウディ ジャパンの中原さんは2008年にアウディ ジャパン入社。ブランドエクスペリエンスの担当として、今回、「Audi House of Progress Tokyo」の立ち上げ、責任者を務める</p>

今回ご案内くださったアウディ ジャパンの中原さんは2008年にアウディ ジャパン入社。ブランドエクスペリエンスの担当として、今回、「Audi House of Progress Tokyo」の立ち上げ、責任者を務める

<p>未来についてゆっくりくつろぎながら考えることができる2階のラウンジ</p>

未来についてゆっくりくつろぎながら考えることができる2階のラウンジ

<p>外に展示されるe-tron Sportback</p>

外に展示されるe-tron Sportback

<p>e-tron SportbackはSUVに流麗なクーペのフォルムを融合</p>

e-tron SportbackはSUVに流麗なクーペのフォルムを融合

<p>カメラ映像で後方を確認できるバーチャルエクステリアミラー</p>

カメラ映像で後方を確認できるバーチャルエクステリアミラー

<p>バーチャルエクステリアミラーと通常のサイドミラーと選択可能</p>

バーチャルエクステリアミラーと通常のサイドミラーと選択可能

今日は何する?何着る?

365DAYS今日のVゾーン

2021

Autumn VOL.327

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